Head & Shoulders: The Hug Box

Head & Shoulders came to Nomads with a challenge: they had a little extra time with Lionel Messi before the World Cup, but what could they do with the world's most famous footballer? We responded with the Hug Box. 

We asked fans to do one thing: prove their confidence by hugging whatever comes out of the box. But what happens when the doors open to reveal Lionel Messi? 

Key learning: hotdog suits are tremendous and may be a clinically significant antidepressant. 

Agency: Nomads
My role: concept, copy, hotdog wrangling.
Year: 2014