LNDR is a brand that creates high-end activewear at a high-end price. They combine cutting edge technology with sleek, stripped back styling to make the only gym kit their savvy, high-achieving audience would ever need. The problem? Activewear is absolutely everywhere.
So how do you grab attention in a market cluttered with fast-fashion, aspirational quotes, influencers, dubious subscription schemes and eye-watering prints?
You dare to tell the sweaty, crotch-y truth.
From swamp crotch to cameltoe, VPL to see-through leggings - we told it like it is to create a campaign tackling disappointing activewear head-on.
And we turned it around in record time, no production company involved.
And boy did it ever hit a nerve. Check out this reaction video.
Agency: Brave
My role: Concept, script, director (!!).
Year: 2019