Malibu: #BecauseSummer
Malibu rum literally tastes like summer, so for 2017 we dialled their #BecauseSummer campaign up to 11, with antics from The Fat Jewish, office workers determined to summer up their workplace, and a 'reverse meditation' that takes you from zero to HYPED in 30 seconds. I'm super super proud of this one.
Agency: Huge
My role: Concept, script and copy.
Year: 2017