Olay: TikTok

Olay is iconic. She’s in every pharmacy and supermarket on the high street, and she’s been there for, well, forever. But that means that finding her voice on social can be challenging - especially when you’re dealing with a massive brand with tons of stakeholders. That made the process of identifying and briefing TikTok creators extra challenging. But we did it, guiding everything from creator recruitment to briefing and content review. Fun fact - I actually directed this spot with Amelia Dimoldenberg myself.